<section style="font-size: 16px;color: rgb(62, 62, 62);"><section><section style="font-size: 16px;color: rgb(62, 62, 62);"><section><p style="">上周末，我们在嘉兴，和一群做食品、做农业、做消费品牌的人聊了一整天。 </p>
<p style=""><br></p>
<p style="">本来，我们以为话题会围绕“<strong>怎么把有机卖得更贵</strong>”。但聊下来发现，大家更关心的其实是： </p>
<p style=""><strong>📌 有机，现在到底算不算一个优势？</strong></p>
<p style=""><strong>📌 消费者还会因为“有机”这两个字多掏钱吗？</strong></p>
<p style=""><strong>📌 企业到底该怎么用有机，才能真正活下去？</strong></p>
<p style=""><br></p></section><p style="">这次嘉兴之行，给了我们很多新的答案。 </p>
<p style="text-align: center;"><img class="rich_pages wxw-img" data-galleryid="" data-imgfileid="100000561" data-ratio="0.6494252873563219" data-s="300,640" data-type="png" data-w="870" style="" src="https://img.organic-festa.com/uploads/weixin/20250317/2628ebbc9d0cc2c66d93a5d2451eebf5.png"></p>
<section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin-top: 10px;margin-bottom: 10px;"><section style="display: inline-block;vertical-align: middle;width: auto;flex: 100 100 0%;height: auto;align-self: center;"><section style="text-align: center;margin-bottom: 20px;"><section style="background-color: rgb(181, 198, 94);height: 1px;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 0 0 auto;min-width: 5%;height: auto;padding-right: 7px;padding-left: 7px;"><section style="transform: perspective(0px);transform-style: flat;"><section style="text-align: center;line-height: 0;transform: rotateY(180deg);"><section style="vertical-align: middle;display: inline-block;line-height: 0;width: 31px;height: auto;"><img class="rich_pages wxw-img" data-imgfileid="100000531" data-ratio="1.224" data-s="300,640" data-type="png" data-w="500" style="vertical-align: middle;width: 100%;" src="https://img.organic-festa.com/uploads/weixin/20250317/782c58637a500fe76a93e58b0c317517.png"></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;flex: 100 100 0%;height: auto;align-self: center;"><section style="text-align: center;margin-top: 20px;"><section style="background-color: rgb(181, 198, 94);height: 1px;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section><p style=""><span style="font-size: 17px;"><strong>“有机” 不再是高溢价，而是基本要求</strong></span></p>
<p style=""><strong><br></strong></p>
<p style="">以前，很多品牌做有机，想着的是<strong>“我比别人贵，所以更高端”</strong>。但现在，有机变成了<strong>“不贵，没人买；太贵，还是没人买”</strong>的状态。 </p>
<p style=""><br></p>
<p style="">消费者愿意为“好产品”买单，但有机只是“好产品”的一部分，<strong>不是决定性的理由</strong>。 </p>
<p style="">换句话说，有机从“额外加分”变成了“默认配置”，没有它，产品可能进不了门槛，但光靠它，也撑不起品牌。 </p>
<p style=""><br></p>
<p style="">在嘉兴，我们见到了不少做茶叶、米、调味品的企业，他们都在讲——“<strong>有机是基本面，品牌得靠别的东西出圈。</strong>”</p>
<p style=""><br></p>
<p style="">比如： </p>
<p style="font-size: 16px;color: rgb(62, 62, 62);"><strong>做茶的，不再讲有机，而是讲“单一产地”和“非遗工艺”</strong></p>
<p style="font-size: 16px;color: rgb(62, 62, 62);"><strong>卖米的，不只讲生态种植，而是开始研究“好吃”这件事</strong><p></p></p>
<p style="font-size: 16px;color: rgb(62, 62, 62);"><p><strong>调味品，不再靠“无添加”吸引人，而是靠“区域风味”做区隔</strong></p><p></p></p>
<p style="font-size: 16px;color: rgb(62, 62, 62);"><br></p></section><section><p style="">有机，已经不再是个“独立卖点”了，它是产品的一部分，<strong>但品牌的竞争点，早就转移到别的地</strong><strong>方</strong>。 <span style="text-align: center;letter-spacing: 0.034em;"></span></p>
<p style=""><br></p></section><section><section data-copyright="135编辑器" data-id="115713" data-name="" data-plugin="template" data-template="%7B%22block_id%22%3A1741246272642%2C%22plugin%22%3A%22Template%22%2C%22padding%22%3A%7B%22top%22%3A0%2C%22bottom%22%3A0%2C%22left%22%3A0%2C%22right%22%3A0%7D%2C%22margin%22%3A%7B%22top%22%3A0%2C%22bottom%22%3A0%2C%22left%22%3A0%2C%22right%22%3A0%7D%2C%22template%22%3A%7B%22id%22%3A115713%2C%22cate_id%22%3A0%2C%22sub_cate_id%22%3A0%2C%22name%22%3A%22%22%7D%7D" style="transform: rotateZ(0deg) scale(1);"><section style="margin: 10px auto;"><section style="transform-style: preserve-3d;background-image: linear-gradient(to right, rgb(79, 97, 40) 0%, rgb(79, 97, 40) 50%, rgb(255, 255, 255) 50%, rgb(255, 255, 255) 100%);background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;padding-top: 30px;padding-bottom: 20px;"><section data-role="animate" style="width: 70%;vertical-align: top;overflow-x: auto;margin-right: auto;margin-left: auto;transform: translateZ(5px);" data-width="100%"><section data-divisor="1" style="overflow: hidden;width: 300%;display: flex;flex-flow: row;max-width: 300% !important;" data-width="300%"><section style="display: inline-block;vertical-align: middle;width: 33.3%;padding-bottom: 10px;" data-width="33.3%"><section style="width: 100%;" data-width="100%"><section style="width: 100%;" data-width="100%"><img alt="image.png" class="rich_pages wxw-img" data-imgfileid="100000557" data-ratio="0.6649642492339122" data-type="png" data-w="979" style="vertical-align: baseline;width: 100%;" src="https://img.organic-festa.com/uploads/weixin/20250317/c9d56a45c9be9aebee97df7a9a902543.png"></section></section></section><section style="display: inline-block;vertical-align: middle;width: 33.3%;padding-bottom: 10px;" data-width="33.3%"><section style="width: 100%;" data-width="100%"><section style="width: 100%;" data-width="100%"><img data-imgfileid="100000556" data-ratio="0.6666666666666666" data-type="jpeg" data-w="1080" data-width="100%" style="width: 100%;display: block;vertical-align: middle;" class="rich_pages wxw-img" src="https://img.organic-festa.com/uploads/weixin/20250317/cacadd55f6575ef4ab7fdadd8bf96b63.jpg"></section></section></section><section style="display: inline-block;vertical-align: middle;width: 33.3%;padding-bottom: 10px;" data-width="33.3%"><section style="width: 100%;" data-width="100%"><section style="width: 100%;" data-width="100%"><img class="rich_pages wxw-img" data-imgfileid="100000558" data-ratio="0.7301293900184843" data-type="png" data-w="541" data-width="100%" style="width: 100%;display: block;vertical-align: middle;" src="https://img.organic-festa.com/uploads/weixin/20250317/6853a4e0cd5db788a5dec06487ec668a.png"></section></section></section></section></section><section style="display: flex;justify-content: flex-end;margin-top: -66px;transform: translateZ(10px);-webkit-transform: translateZ(10px);-moz-transform: translateZ(10px);-o-transform: translateZ(10px);"><section style="background-color: rgb(255, 255, 255);padding: 3px;border-radius: 100%;transform: translateX(-25px);"><section style="background-color: rgb(79, 97, 40);width: 35px;height: 35px;display: flex;justify-content: center;align-items: center;border-radius: 100%;"><section style="width: 15px;"><img data-imgfileid="100000555" data-ratio="1.7619047619047619" data-type="png" data-w="21" data-width="100%" style="width: 100%;display: block;vertical-align: baseline;" class="rich_pages wxw-img" src="https://img.organic-festa.com/uploads/weixin/20250317/62d3773ae9de8d4a7663cd1fac818587.png"></section></section></section></section><section style="font-size: 14px;color: rgb(170, 170, 170);text-align: right;letter-spacing: 1.5px;padding-top: 15px;transform: translateZ(10px) translateY(15px);"><span data-brushtype="text">左右滑动查看更多</span></section></section></section></section></section><section style="display: flex;flex-flow: row;margin: 10px 0%;text-align: left;justify-content: flex-start;"><section style="display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 100 100 0%;border-width: 0px;height: auto;"><section style="margin-top: 0.5em;margin-bottom: 0.5em;"><section style="background-color: rgb(80, 200, 149);height: 1px;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;border-bottom: 1px solid rgb(80, 200, 149);border-bottom-right-radius: 0px;align-self: center;flex: 0 0 0%;height: auto;padding-right: 8px;padding-left: 8px;"><section style="text-align: center;margin-right: 0%;margin-left: 0%;line-height: 0;"><section style="vertical-align: middle;display: inline-block;line-height: 0;width: 30px;height: auto;"><img class="rich_pages wxw-img" data-imgfileid="100000538" data-ratio="1.07" data-s="300,640" data-type="png" data-w="600" style="vertical-align: middle;width: 100%;" src="https://img.organic-festa.com/uploads/weixin/20250317/0017f7ddce8aa51c1508d8e628f0f247.png"></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 100 100 0%;height: auto;"><section style="margin-top: 0.5em;margin-bottom: 0.5em;"><section style="background-color: rgb(80, 200, 149);height: 1px;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><p style=""><strong>“有机+” 才是下一步的市场逻辑</strong></p>
<section><p style="">在嘉兴，我们听到最多的，不是“有机该怎么卖”，而是<strong>“有机能不能带来新可能？”</strong></p>
<p style=""><strong>“有机+非遗”</strong>，让本地小产区的食材，变成文化符号。 </p>
<p style=""><strong>“有机+餐饮”</strong>，不靠包装，而是用风味和口感重新教育市场。 </p>
<p style=""><strong>“有机+供应链”</strong>，让没有资源的小品牌，也能和大厂站在同一个平台上竞争。 </p>
<p style="">当“有机”不再是产品的全部，它就成了更大的机会。 </p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;"><section style="vertical-align: middle;display: inline-block;line-height: 0;"><img class="rich_pages wxw-img" data-imgfileid="100000539" data-ratio="0.6666666666666666" data-s="300,640" data-type="jpeg" data-w="1080" style="vertical-align: middle;width: 100%;" src="https://img.organic-festa.com/uploads/weixin/20250317/b53eb2c3f55bcfb1578ea69fa5033e1b.jpg"></section></section><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin-top: 10px;margin-bottom: 10px;"><section style="display: inline-block;vertical-align: middle;width: auto;flex: 100 100 0%;height: auto;align-self: center;"><section style="text-align: center;margin-bottom: 20px;"><section style="background-color: rgb(181, 198, 94);height: 1px;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 0 0 auto;min-width: 5%;height: auto;padding-right: 7px;padding-left: 7px;"><section style="transform: perspective(0px);transform-style: flat;"><section style="text-align: center;line-height: 0;transform: rotateY(180deg);"><section style="vertical-align: middle;display: inline-block;line-height: 0;width: 31px;height: auto;"><img class="rich_pages wxw-img" data-imgfileid="100000536" data-ratio="1.224" data-s="300,640" data-type="png" data-w="500" style="vertical-align: middle;width: 100%;" src="https://img.organic-festa.com/uploads/weixin/20250317/ce3962ecd1f21409eaac6735b8f1d6e4.png"></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;flex: 100 100 0%;height: auto;align-self: center;"><section style="text-align: center;margin-top: 20px;"><section style="background-color: rgb(181, 198, 94);height: 1px;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section><p style="">这次嘉兴路演之后，我们还会去更多地方</p>
<p style=""><br></p>
<p style="">从3月3日开始，<strong>Organic Festa Asia 的全国路演将在27个城市展开</strong>。 </p>
<p style="">我们不只是想讲展会，而是想和更多企业聊聊： </p>
<p style="">- 有机还能怎么用？</p>
<p style="">- 哪些行业正在悄悄转向“有机+”？</p>
<p style="">- 品牌和市场之间，能不能有更高效的连接？</p>
<p style=""><br></p>
<p style="">如果你也对有机产业的未来有想法，欢迎你参加亚洲有机产业博览会和我们一起讨论。</p>
<section data-role="outer" label="edit by 135editor"><section data-tools="135编辑器" data-id="151894" data-color="#ebf1dd"><section data-role="outer" label="edit by 135editor"><section data-tools="135编辑器" data-id="150760" data-color="#ebf1dd"><section style="margin: 10px auto;display: flex;flex-direction: column;"><section style="background-image: linear-gradient(to right, rgb(235, 241, 221) 30%, rgb(255, 254, 253));background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;border-radius: 12em 0px 0px 12em;"><section style="display: flex;align-items: center;"><section style="padding: 2px;border-width: 2px;border-style: solid;border-color: rgb(209, 222, 176);border-radius: 100%;display: inline-block;background-color: rgb(255, 255, 255);"><section style="width: 7em;border-radius: 100%;overflow: hidden;"><img class="rich_pages wxw-img" data-imgfileid="100000543" data-ratio="1" data-type="jpeg" data-w="640" data-width="100%" style="vertical-align: baseline;width: 119px;display: block;" src="https://img.organic-festa.com/uploads/weixin/20250317/4d99f805b19ac87d59898626f0cedaa2.jpg"></section></section><section style="margin-left: 10px;"><section style="margin-bottom: 10px;padding: 2px 20px;display: inline-block;background-color: rgb(155, 142, 120);"><section style="font-size: 16px;color: rgb(255, 255, 255);text-align: center;"><strong data-brushtype="text">亚洲有机产业博览会</strong></section></section><section style="font-size: 14px;color: rgb(108, 93, 61);text-align: left;"><strong data-brushtype="text">2025年9月3-5日  中国·上海</strong></section></section></section></section><section style="margin-top: 10px;margin-bottom: -1px;margin-left: 98.25px;width: 70px;background-color: rgb(255, 255, 255);z-index: 2;"><section style="margin-bottom: -6px;width: 12px;height: 12px;border-left: 1px solid rgb(155, 142, 120);border-top: 1px solid rgb(155, 142, 120);transform: rotate(45deg);"><br></section></section><section style="padding: 10px 15px;border-width: 1px;border-style: solid;border-color: rgb(155, 142, 120);border-radius: 15px;"><section data-autoskip="1" style="line-height: 1.75em;letter-spacing: 1.5px;font-size: 14px;color: rgb(0, 0, 0);"><p>参展参会，请联系：</p>
<p><strong>国际有机农业亚洲联盟 孔浩源 Harry</strong></p>
<p>邮箱：hkong@ifoamasia.org</p>
<p>电话（同微信）：+86 15835471212</p>
<p><br></p>
<p>媒体合作，请联系：</p>
<p><strong><span style="caret-color: red;">杜塞尔多夫展览（上海）有限公司  </span>王岳 Max</strong></p>
<p>邮箱：max.wang@mds.cn</p>
<p>电话（同微信）：+86 18101377978</p></section></section></section></section></section><section class="mp_profile_iframe_wrp"><mp-common-profile class="js_uneditable custom_select_card mp_profile_iframe" data-pluginname="mpprofile" data-id="MzkxNTcwMTc0Ng==" data-headimg="http://mmbiz.qpic.cn/sz_mmbiz_png/Jsu9ViargER3JCCibABjmNxrfjib0pqzDZArwzcrXxAhHIeXvicV2rvBkB4fJtRRkAxBQKJQUYA0jnISNAFCrz6qRw/0?wx_fmt=png" data-nickname="OrganicFestaAsia 有机产业展" data-alias="youjichanyezhan" data-signature="Organic Festa Asia 亚洲有机产业展，传递有机产业人的声音，定期官方信息发布 ，行业资讯传递。" data-from="2" data-is_biz_ban="0" data-service_type="undefined"></mp-common-profile></section></section><section data-tools="135编辑器" data-id="142408" data-color="#ebf1dd"><section style="margin: 10px auto;display: flex;justify-content: center;"><section><section style="margin-bottom: -16px;margin-left: auto;width: 25px;"><img class="rich_pages wxw-img" data-imgfileid="100000542" data-ratio="0.9285714285714286" data-type="png" data-w="56" data-width="100%" style="vertical-align: baseline;width: 25px;display: block;" src="https://img.organic-festa.com/uploads/weixin/20250317/a0f0a72ddd5dcd193456adb04da50c27.png"></section><section><section style="padding-right: 10px;padding-left: 10px;font-size: 16px;color: rgb(126, 146, 93);text-shadow: rgb(255, 255, 255) 0em 0.125em 0.063em;"><strong data-brushtype="text">END</strong></section><section data-width="100%" style="margin-top: -10px;width: 54.6875px;height: 10px;background-color: rgb(235, 241, 221);"><br></section></section></section></section></section></section></section></section></section></section><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p>

亚洲有机路演-【云南站】来啦